Ravi Sawhney, Ph.D., is a distinguished design visionary and the CEO of RKS Design, a firm he founded in 1980. With nearly five decades of experience in design, Ravi has significantly contributed to various industries through his innovative methodologies and empathetic approach to problem-solving. He is the originator of the Human-Centered Design Thinking methodology known as Psycho-Aesthetics, which integrates psychology and aesthetics to drive design innovation. This methodology has been recognized and incorporated into the Harvard Business School curriculum, highlighting its impact on education and industry practices.

Ravi’s work has led to groundbreaking advancements in numerous fields, particularly in healthcare, where his redesign of the MiniMed 507 insulin pump revolutionized the medical device industry. By addressing the stigma associated with wearable medical devices, Ravi and his team at RKS Design increased the adoption of insulin pumps dramatically, ultimately leading to a $3.6 billion acquisition by Medtronic. His commitment to user-centric design is further evident in his projects with companies like Unilever, where he helped develop sustainable water-saving solutions for emerging markets, and with RKS Guitars, where he introduced sustainable materials and modular designs to the electric guitar industry.

In addition to his professional achievements, Ravi is a prolific author and educator. His recent book, ‘Psycho-Aesthetics 2.0: Revolutionary Design and Innovation,’ delves into his advanced methodology and its applications beyond traditional design, aiming to foster collaboration and empathy in various fields. Ravi’s contributions have been acknowledged with numerous awards and over 300 patents, reflecting his enduring influence on the design world. As a thought leader and innovator, Ravi continues to inspire and shape the future of design through his work and teachings.