Psycho-Aesthetics 2.0: Revolutionary Design and Innovation – Unleashing Disruption with a Proven Methodology is the groundbreaking second book by renowned industrial designer and RKS Design founder Ravi Sawhney. Building on the success of his debut, Predictable Magic, which earned recognition as a Harvard Business School case study and classroom exercise, this new work expands on the visionary principles of Psycho-Aesthetics (P/A) to explore its transformative power across business innovation, product design, brand development, and social commerce.

In Psycho-Aesthetics 2.0, Sawhney draws from an impressive career marked by over 300 patents across 90 countries and collaborations with leading global brands such as Apple, Samsung, Medtronic, Pepsi, and Unilever. His innovative approach demonstrates how a human-centric design methodology can forge profound emotional connections, enhance consumer satisfaction, and drive disruptive solutions that redefine markets and improve quality of life.

Emphasizing that “design is more than aesthetics—it’s about creating solutions that enhance the human experience,” Sawhney provides a proven methodology for integrating human-centered design thinking into every stage of innovation. Whether you’re an entrepreneur, a corporate team, or a design leader, this book is an essential resource for harnessing the potential of strategic design to create groundbreaking and sustainable innovations.

Available now on Amazon, Psycho-Aesthetics 2.0 is set to inspire modern innovators to push the boundaries of what design can achieve.