"It's not how you feel about the product, it's how the product
makes you feel about yourself."
Psycho-Aesthetics is a proprietary design methodology in which a product's
design creates a promise of physical and emotional benefits to the user
as well as guides us to address the product's key attributes and consumer
desires.
We use our findings, combined with Maslow's Hierarchy of Needs and key understandings of how our minds process stimuli, to design products that exceed expectations.
We then script out a design experience that parallels the "Hero's Journey," in which the consumer is the hero and the product has become the mentor, leading us to a positive product and brand experience.
Key Aspects of Psycho-Aesthetics
- Merges and converts research into opportunities
- Builds on RKS's fifteen years and $20 million in research experience
- Provides both qualitative and quantitative results
- Leverages existing research
- Opportunity assessments
- Provides competitive analyses
- Global
- Regional
- Development of future strategies and tactical implementations
